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In The Language of New Media, Lev Manovich proposes five “principles of new media”—to be understood “not as absolute laws but rather as general tendencies of a culture undergoing computerization. ” The five principles are numerical representation, modularity, automation, variability, and transcoding. Modularity within new media represents new media as being composed of several separate self-sufficient modules that can act independently or together in synchronisation to complete the new media object. In Photoshop, modularity is most evident in layers; a single image can be composed of many layers, each of which can be treated as an entirely independent and separate entity. Websites can be defined as being modular, their structure is formed in a format that allows their contents to be changed, removed or edited whilst still retaining the structure of the website. This is because the website's content operates separately to the website and does not define the structure of the site. The entire Web, Manovich notes, has a modular structure, composed of independent sites and pages, and each webpage itself is composed of elements and code that can be independently modified.

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