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Kawaii

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The original definition of kawaii came from Lady Murasaki's The Tale of Genji, where it referred to pitiable qualities. During the Shogunate period under the ideology of neo-Confucianism, women came to be included under the term kawaii as the perception of women being animalistic was replaced with the conception of women as docile. However, the earlier meaning survives in the modern Standard Japanese adjectival noun かわいそう kawaisō (often written with ateji as 可哀相 or 可哀想) "piteous, pitiable, arousing compassion, poor, sad, sorry" (etymologically from 顔映様 "face / projecting, reflecting, or transmitting light, flushing, blushing / seeming, appearance"). Forms of kawaii and its derivatives kawaisō and kawairashii (with the suffix -rashii "-like, -ly") are used in modern dialects to mean "embarrassing/embarrassed, shameful/ashamed" or "good, nice, fine, excellent, superb, splendid, admirable" in addition to the standard meanings of "adorable" and "pitiable. "

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