On March 20, 1995, Nintendo released several Game Boy models with colored cases, advertising them in the "Play It Loud!" campaign (Japanese name: Game Boy Bros. /ゲームボーイブロス Gēmu Bōi Burosu/ゲームボーイブラザース Gēmu Bōi Burazāsu). Specifications for this unit remain exactly the same as the original Game Boy, including the monochromatic screen. This new line of colored Game Boys would set a precedent for later Nintendo handhelds; every one of them since has been available in more than one color. Play It Loud! units were manufactured in red, green, black, yellow, white, blue, and clear (transparent) or sometimes called X-Ray in the UK. Most common are the yellow, red, clear and black, Green is fairly scarce but blue and white are the rarest. Blue was a Europe and Japan only release, White was a Japanese majority release with UK Toys R Us stores also getting it as an exclusive edition to them. The white remains the rarest of all the Play it Loud colors. A rare, limited edition Manchester United Game Boy is red, with the logos of the team emblazoned on it. It was released simultaneously with the Play it Loud! handhelds in the United Kingdom. The Play It Loud's screens also have a darker border than the normal Game Boy.
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