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In 1923, at the University of Minnesota, women were permitted to participate in cheerleading. However, it took time for other schools to follow. In the late 1920s, many school manuals and newspapers that were published still referred to cheerleaders as "chap," "fellow," and "man". Women cheerleaders were overlooked until the 1940s. In the 1940s, collegiate men were drafted for World War II, creating the opportunity for more women to make their way onto sporting event sidelines. As noted by Kieran Scott in Ultimate Cheerleading: "Girls really took over for the first time. " An overview written on behalf of cheerleading in 1955 explained that in larger schools, "occasionally boys as well as girls are included,", and in smaller schools, "boys can usually find their place in the athletic program, and cheerleading is likely to remain solely a feminine occupation. " During the 1950s, cheerleading in America also increased in popularity. By the 1960s, some began to consider cheerleading a feminine extracurricular for boys, and by the 1970s, girls primarily cheered at public school games. However, this did not stop its growth. Cheerleading could be found at almost every school level across the country, even pee wee and youth leagues began to appear.

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